CPG teams in 2026 are under pressure from shifting demand, tighter retail execution, and faster promotional cycles. McKinsey’s 2025 ConsumerWise survey covered more than 25,000 consumers across 18 markets representing around 75 percent of global GDP, underscoring how broad this volatility is. McKinsey also noted in early 2026 that growth is still decelerating across categories that account for nearly 85 […]

Trade promotion management solutions no longer sit in a back-office silo. In 2026, they connect to e-commerce portals, ERP workflows, retailer feeds, deduction tools, and custom analytics. That shift matters for PHP developers because many B2B storefronts, middleware layers, and reporting apps are still built on Laravel, Symfony, or older PHP stacks. Postman’s 2024 State of the API Report, based […]